Marketing Is Math (Part 2): Live or Die By Your LTV
On March 15, 2017,
Posted by Tyler Ellison,
in Internet Sales, Media Buying, Social Media, Web Traffic Strategy, Working From Home, With 1 Comment
LTV or Lifetime Value of a customer. This is the metric that successful companies know and live by. Now, LTV doesn’t ACTUALLY cover the entire life of the customer. You calculate LTV in segments. I like to know 30-day, 90-day, and 12-months at least when possible. New companies won’t have these…