Marketing Is Math (Part 2): Live or Die By Your LTV
LTV or Lifetime Value of a customer. This is the metric that successful companies know and live by. Now, LTV doesn’t ACTUALLY cover the entire life of the customer. You calculate LTV in segments. I like to know 30-day, 90-day, and 12-months at least when possible. New companies won’t have these…
Top 5 Web Traffic Myths That Still Deceive Small Businesses
When I setup my first website, all I could think about was how to get traffic. It was depressing to look at traffic stats and see no visitors, no interaction, no engagement, nothing. I built more websites and made every possible mistake in trying to get traffic. The following are…
Marketing Is Math (Part 1): Understanding Your AOV
In Part 1 of ‘Marketing Is Math’ explains the importance of knowing and understanding your Average Order Value, or AOV as I’ll refer to for short. This number is similar to Lifetime Value, except this is the value of the customer on day one of doing business with you. The…
How To Redirect Unwanted Web Traffic
These last couple of weeks we were talking about how to handle unauthorized sharing of the information products our team sells. These include Blue Collar Millionaire among others. If you visited that link, you were probably met with a surprise. That’s because since it’s impossible to stop all sharing, what…