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Marketing Is Math (Part 2): Live or Die By Your LTV

LTV or Lifetime Value of a customer. This is the metric that successful companies know and live by. Now, LTV doesn’t ACTUALLY cover the entire life of the customer. You calculate LTV in segments. I like to know 30-day, 90-day, and 12-months at least when possible. New companies won’t have these…

3 Tips To Easily Start Advertising On Facebook

Here’s a super example from health coach AJ Roberts on how to successfully setup your Facebook ads to promote any offer: BONUS: Justin Brooke answers the question of “How To Get Real Facebook Fans” with 3 tips too!