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Marketing Is Math (Part 2): Live or Die By Your LTV

LTV or Lifetime Value of a customer. This is the metric that successful companies know and live by. Now, LTV doesn’t ACTUALLY cover the entire life of the customer. You calculate LTV in segments. I like to know 30-day, 90-day, and 12-months at least when possible. New companies won’t have these…

Top 5 Web Traffic Myths That Still Deceive Small Businesses

When I setup my first website, all I could think about was how to get traffic. It was depressing to look at traffic stats and see no visitors, no interaction, no engagement, nothing. I built more websites and made every possible mistake in trying to get traffic. The following are…

Marketing Is Math (Part 1): Understanding Your AOV

In Part 1 of ‘Marketing Is Math’ explains the importance of knowing and understanding your Average Order Value, or AOV as I’ll refer to for short. This number is similar to Lifetime Value, except this is the value of the customer on day one of doing business with you. The…

Which Trust Seals Will Improve Your Checkout Conversion Rates?

Recently we researched what our clients could do to improve the checkout rates from their online shopping carts, and the subject of which trust seals to display came up. Initially, there were differing opinions from all team members, about which trust seal each felt was most important and which should…

3 Tips To Easily Start Advertising On Facebook

Here’s a super example from health coach AJ Roberts on how to successfully setup your Facebook ads to promote any offer: BONUS: Justin Brooke answers the question of “How To Get Real Facebook Fans” with 3 tips too!