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4 Tips to Help You Master PPC Quickly

The predictions for 2018 is that it is going to be a tremendously digitalized in terms of advertising.  Advertising will especially be big on mobile devices and social media sites.  While digitalizing is good for improving sales and boosting your business it also means that more companies are going to…

10 Best Banner Ad Sizes for Greater Effect

Marketing isn’t cheap and banner posting or advertising is one of the more expensive marketing methods there is especially if you are advertising on a popular website. If you are dishing out a lot of cash to get your company name out there then you need to ensure that your…

Conversion Rate Optimization – What Is It And Why Do You Need It?

When you get into marketing and especially digital marketing you will soon see a lot of terms that may be alien to you. Search engine optimization, influencer marketing, marketing channels and platforms, cross media marketing and multichannel marketing are just a few of the many head-scratchers that you will have…

What Is PPC Advertising And Why Should You Use It?

Digital advertising is considered to be a lot more effective than physical advertisements mostly because more people love to enjoy their online time as often as they can. But this form of advertising is becoming more expensive with each new business that enters the digital marketing sector. More and more…

3 Ways To Grow A Supplement Business Online

This is not a bragging post. This is a sample of what’s possible when you understand the 3 ways to grow your supplement business. That positive ROI didn’t all come the first day these people bought… 1) Acquire more customers – It’s the most obvious one, and it seems to…

7 Tips for Great Scalable Marketing Content

  It takes quite a bit of creativity, skill and experience to create captivating and engaging marketing content out of thin air. Many writers and marketers often endure terrible cases of writers or designers block as they try to create content that have mind blowing topics, fantastic information and that…

Marketing Is Math (Part 2): Live or Die By Your LTV

LTV or Lifetime Value of a customer. This is the metric that successful companies know and live by. Now, LTV doesn’t ACTUALLY cover the entire life of the customer. You calculate LTV in segments. I like to know 30-day, 90-day, and 12-months at least when possible. New companies won’t have these…

Top 5 Web Traffic Myths That Still Deceive Small Businesses

When I setup my first website, all I could think about was how to get traffic. It was depressing to look at traffic stats and see no visitors, no interaction, no engagement, nothing. I built more websites and made every possible mistake in trying to get traffic. The following are…

Marketing Is Math (Part 1): Understanding Your AOV

In Part 1 of ‘Marketing Is Math’ explains the importance of knowing and understanding your Average Order Value, or AOV as I’ll refer to for short. This number is similar to Lifetime Value, except this is the value of the customer on day one of doing business with you. The…

Which Trust Seals Will Improve Your Checkout Conversion Rates?

Recently we researched what our clients could do to improve the checkout rates from their online shopping carts, and the subject of which trust seals to display came up. Initially, there were differing opinions from all team members, about which trust seal each felt was most important and which should…