7 Tips for Great Scalable Marketing Content
It takes quite a bit of creativity, skill and experience to create captivating and engaging marketing content out of thin air. Many writers and marketers often endure terrible cases of writers or designers block as they try to create content that have mind blowing topics, fantastic information and that…
Marketing Is Math (Part 1): Understanding Your AOV
In Part 1 of ‘Marketing Is Math’ explains the importance of knowing and understanding your Average Order Value, or AOV as I’ll refer to for short. This number is similar to Lifetime Value, except this is the value of the customer on day one of doing business with you. The…
Which Trust Seals Will Improve Your Checkout Conversion Rates?
Recently we researched what our clients could do to improve the checkout rates from their online shopping carts, and the subject of which trust seals to display came up. Initially, there were differing opinions from all team members, about which trust seal each felt was most important and which should…