7 Tips for Great Scalable Marketing Content
It takes quite a bit of creativity, skill and experience to create captivating and engaging marketing content out of thin air. Many writers and marketers often endure terrible cases of writers or designers block as they try to create content that have mind blowing topics, fantastic information and that…
Marketing Is Math (Part 2): Live or Die By Your LTV
LTV or Lifetime Value of a customer. This is the metric that successful companies know and live by. Now, LTV doesn’t ACTUALLY cover the entire life of the customer. You calculate LTV in segments. I like to know 30-day, 90-day, and 12-months at least when possible. New companies won’t have these…
Top 5 Web Traffic Myths That Still Deceive Small Businesses
When I setup my first website, all I could think about was how to get traffic. It was depressing to look at traffic stats and see no visitors, no interaction, no engagement, nothing. I built more websites and made every possible mistake in trying to get traffic. The following are…
Marketing Is Math (Part 1): Understanding Your AOV
In Part 1 of ‘Marketing Is Math’ explains the importance of knowing and understanding your Average Order Value, or AOV as I’ll refer to for short. This number is similar to Lifetime Value, except this is the value of the customer on day one of doing business with you. The…
Which Trust Seals Will Improve Your Checkout Conversion Rates?
Recently we researched what our clients could do to improve the checkout rates from their online shopping carts, and the subject of which trust seals to display came up. Initially, there were differing opinions from all team members, about which trust seal each felt was most important and which should…
Two Checkbox Options On Order Page
Today our team worked on a project where an online membership course has two options to signup. One option is for a one-time payment and the other option is for a monthly recurring payment. The objective was to offer the consumer the option to include or exclude the recurring service…
Dear Google: Become Compatible with Paypal
Geez it gets really frustrating to try and navigate the internet with my current favorite browser, Google Chrome, but have is ‘crap out’ every time I try to use one of the most trafficked sites in the world: Paypal. If I could grab a Google employee by the ear and…
How To Redirect Unwanted Web Traffic
These last couple of weeks we were talking about how to handle unauthorized sharing of the information products our team sells. These include Blue Collar Millionaire among others. If you visited that link, you were probably met with a surprise. That’s because since it’s impossible to stop all sharing, what…