Yearly Archives : 2018

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Why Email Is More Alive Than Ever — Even In This Mobile Culture

On April 18, 2018, Posted by , in Email Marketing, With No Comments

by Dawn Metzer In my previous professional life, I worked as the voice product manager for a regional telecommunications company. Among the products for which I oversaw development and marketing efforts were dial-tone lines and custom calling features. Around 2008, the writing on the wall was becoming clear — landlines…

What Are Taboola’s Dynamic Subid Parameters?

I’ve heard a lot of media buyers gripe about how much they don’t like Taboola’s Backstage dashboard. And to be honest, it really is outdated and doesn’t include a lot of the cool features you easily get with RevContent, for example. There are two important tips to making Taboola campaigns…