Monthly Archives : July 2014

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Marketing Is Math (Part 1): Understanding Your AOV

In Part 1 of ‘Marketing Is Math’ explains the importance of knowing and understanding your Average Order Value, or AOV as I’ll refer to for short. This number is similar to Lifetime Value, except this is the value of the customer on day one of doing business with you. The…

Which Trust Seals Will Improve Your Checkout Conversion Rates?

On July 10, 2014, Posted by , in Marketing, Media Buying, Selling Online, With No Comments

Recently we researched what our clients could do to improve the checkout rates from their online shopping carts, and the subject of which trust seals to display came up. Initially, there were differing opinions from all team members, about which trust seal each felt was most important and which should…