Tyler Ellison's Blog

Tyler Ellison's Blog

Marketing Is Math (Part 2): Live or Die By Your LTV

LTV or Lifetime Value of a customer. This is the metric that successful¬†companies know and live by. Now, LTV doesn’t ACTUALLY cover the entire life of the customer. You calculate LTV in segments. I like to know 30-day, 90-day, and

Top 5 Web Traffic Myths That Still Deceive Small Businesses

When I setup my first website, all I could think about was how to get traffic. It was depressing to look at traffic stats and see no visitors, no interaction, no engagement, nothing. I built more websites and made every

Marketing Is Math (Part 1): Understanding Your AOV

In Part 1 of ‘Marketing Is Math’ explains the importance of knowing and understanding your Average Order Value, or AOV as I’ll refer to for short. This number is similar to Lifetime Value, except this is the value of the

Which Trust Seals Will Improve Your Checkout Conversion Rates?

Recently we researched what our clients could do to improve the checkout rates from their online shopping carts, and the subject of which trust seals to display came up. Initially, there were differing opinions from all team members, about which

Two Checkbox Options On Order Page

Today our team worked on a project where an online membership course has two options to signup. One option is for a one-time payment and the other option is for a monthly recurring payment. The objective was to offer the

3 Tips To Easily Start Advertising On Facebook

Here’s a super example from health coach AJ Roberts on how to successfully setup your Facebook ads to promote any offer: BONUS: Justin Brooke answers the question of “How To Get Real Facebook Fans” with 3 tips too!

Dear Google: Become Compatible with Paypal

Geez it gets really frustrating to try and navigate the internet with my current favorite browser, Google Chrome, but have is ‘crap out’ every time I try to use one of the most trafficked sites in the world: Paypal. If

SEO Recovery from Google

Today I admit to being pretty satisfied with my own work. I started a new project at the end of March with the pure intention to rank #1 on Google for specific (money-making-related) keyword phrases. I built the website, populated

How To Redirect Unwanted Web Traffic

These last couple of weeks we were talking about how to handle unauthorized sharing of the information products our team sells.  These include Blue Collar Millionaire among others. If you visited that link, you were probably met with a surprise.

The 3 Things All Affiliate Marketers Need To Survive Online

Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just