by Dawn Metzer In my previous professional life, I worked as the voice product manager for a regional telecommunications company. Among the products for which I oversaw development and marketing efforts were dial-tone lines and custom calling features. Around 2008,

I’ve heard a lot of media buyers gripe about how much they don’t like Taboola’s Backstage dashboard. And to be honest, it really is outdated and doesn’t include a lot of the cool features you easily get with RevContent, for

I used to do SEO full-time professionally and I swore it off years ago. That being said, I felt like this post could be helpful to those who are still actively seeing to use it for getting high quality web

Anyone can write a blog post. All you need is good spelling and grammar and a good idea as well as a bit of researching skills. But writing a blog post is a complete waste of time if no one

The predictions for 2018 is that it is going to be a tremendously digitalized in terms of advertising.  Advertising will especially be big on mobile devices and social media sites.  While digitalizing is good for improving sales and boosting your

There was a time when email marketing was completely ineffective because people found it so difficult to read their emails. But email marketing made a huge comeback in the last five years and is often much more successful than social

Marketing isn’t cheap and banner posting or advertising is one of the more expensive marketing methods there is especially if you are advertising on a popular website. If you are dishing out a lot of cash to get your company

Here’s how to setup conversion tracking pixels inside Clickbank. I’ll use a ‘dummy’ Clickbank account to show what to do.   Here’s where to go inside your Clickbank account to add conversion tracking pixels: Then scroll down to the section

When you get into marketing and especially digital marketing you will soon see a lot of terms that may be alien to you. Search engine optimization, influencer marketing, marketing channels and platforms, cross media marketing and multichannel marketing are just

Digital advertising is considered to be a lot more effective than physical advertisements mostly because more people love to enjoy their online time as often as they can. But this form of advertising is becoming more expensive with each new