Top 5 Web Traffic Myths That Still Deceive Small Businesses

When I setup my first website, all I could think about was how to get traffic. It was depressing to look at traffic stats and see no visitors, no interaction, no engagement, nothing. I built more websites and made every possible mistake in trying to get traffic.

The following are what I consider the five biggest pitfalls that swallow up small businesses that are trying to advertise using their website.

Traffic Myth #1: “If You Build It, They Will Come…”

People don’t just start “showing up” on your site. There’s no magical sixth sense that people have in their brains that just tell them about your new website and they type it into their browser. Links to your website don’t simply begin appearing because it’s there.

FACT: If you want to have people visit your website (and, hopefully, become cash-paying customers), you have to take action and do some things in order to “get the word out” about your site.

Because even though your website is now on the Internet… and it’s technically “active”… still no one knows it exists!

Getting web traffic isn’t difficult, however, if you can follow some simple step-by-step instructions that will grow your website traffic (as simple as “copy and paste”), then it’s almost impossible for you to not increase the interaction and sales that your website produces.

Traffic Myth #2: “Get A Guaranteed #1 Position In…”

You’ve probably seen ads online (or offline) that claim to get you a #1 position in this search engine or that search engine.

It’s too bad there’s only one problem with these services…

THEY WON’T BRING ANY VISITORS TO YOUR SITE!

Why? Because in almost every case that “#1 ranking” will be for a phrase that no one will be searching for!

Take this example… you can setup a web page right now and on that page use the phrase “amazing Scooby snacks” just once. After you get your site indexed by Yahoo or Google, go and do a search for “amazing Scooby snacks.”

And guess what?

You’re #1! WOOHOO!!!

Too bad no one else is searching for that phrase and will ever see that listing. The result? Not one visitor to your website.

FACT: Since search engines constantly change their “algorithms,” no company can consistently achieve top rankings for even just semi-competitive words and phrases. So while there are many companies that will get your high rankings, they will usually be for low search volume terms that will result in very little traffic (if any at all) to your website.
Bottom line, most of those “#1 Position” ads you have seen are worthless and a total waste of your money. They’ll simply get a #1 position for a phrase not many people will never even search for.

Why? Because there’s FIERCE competition in the search engines for competitive phrases and keywords that are searched for a lot. So these services are incredibly misleading. The entire SEO industry is peddling a product they do not own and cannot control.

Traffic Myth #3: “Submit To 7,835 Search Engines…”

Another popular advertisement that can be seen online is one that promises to submit your site to some huge number of search engines and directories on the Internet.

As for these services… Who cares?!

THEY WON’T BRING YOU ANY VISITORS, EITHER!

For one, 99% of those search engines and directories are obscure and unknown, and they aren’t being used much by Internet users. And just submitting your site to a search engine or directory doesn’t mean anyone is even going to see it!

You’re basically adding your website to a directory or search engine database of 50,000,000 web pages or more. You’d need an incredible amount of luck to have any real people see your listing.

Talk about a needle in a haystack…

FACT: Many of these search engines and directories are used to sell ad space. Thousands of clueless people who submit their sites to them simply make them look good so they can sell more ads or charge more.

Of course, you still can get thousands upon thousands of visitors to your site from free search engine rankings (from the major search engines, that is). But editing your site and trying to “optimize” it on a regular basis is NOT the way to do it.

This is a mistake 99% of people marketing online make! It’s all time and effort that’s wasted, and money too if you use a paid submitter.

 

Traffic Myth #4: “Email To 45,000,000 People…”

This is one of the worst advertisements out there. It’s plain old SPAM and it’s illegal.

You’ve probably received junk email in your inbox, or have seen online ads promoting it. A company promises to promote your website in an email that will be sent to “10 MILLION people” (or some ridiculous number like that).

There’s only one problem with their service…

THOSE PEOPLE DON’T WANT TO SEE YOUR AD!

These services simply blast your ad to a list of email addresses they have wrongfully (and now illegally because of Spam Laws) stripped from Internet web pages, and so the people that receive the email promoting your website are going to be pissed off!

Not only will they not visit your website and buy your products and services, but they’ll probably ruin your reputation by complaining to others. And the authorities, too.

Do yourself a favor. Don’t waste your time even thinking about emailing an ad for your site to some huge list of email addresses. (And don’t even think about buying a list of addresses… or you’ll really be asking for trouble!)

FACT: There are exceptions to this. True “opt-in” email lists can send a ton of traffic to your site and can result in a major boost in sales. An opt-in list is when people on the list have given their permission to receive email from a list — and even ads.

Done properly, email marketing works.

I’ve personally managed mailings opt-in lists and generated hundreds of thousands in sales in just days.

Email marketing really DOES work. But… you have to know the proper strategies for what works and what doesn’t. In fact, permission-based email marketing can dramatically change your sales… if you know how to harness the power of it.

 

Traffic Myth #5: “10,000,000 Guaranteed Hits For Only…”

This is THE worst website traffic advertisement of them all.

And the reason it is the worst is because most of them are outright scams. You know the ones… “Get 10,000,000 guaranteed hits for only $79.95!” “Get 500,000 unique visitors for just $59!”

Sure, your website may register “10,000 hits,” or whatever crazy number they claim. But there’s only one problem…

YOUR AD WILL BE BLOCKED OR IGNORED!

You see, what they do is they load your website on a pop-under window on a bunch of their high-traffic sites.

So your website appears in a smaller window that pops up underneath the main browser window as someone visits a popular website. Since these websites get a lot of traffic, chances are your ad will indeed pop up a “gazillion” times… or whatever.

BUT even though your ad technically registers a “hit” with each time it pops up, there’s a big problem… the pop-under will go unnoticed, or it will blocked by pop-up blocking software.

FACT: Over 95% of pop-ups ARE blocked, and it’s growing, as more and more people get anti-popup software. But if anyone sees the pop-under and if it’s not blocked in the first place, your website will still be totally irrelevant. For example, your ad may be about how to write an ebook that’s popping up on a site about… baby diapers!

So your website is “forced” to pop-up in a window when they visit THEIR site, and it either never appears in the first place, or when it does it’s completely ignored… if not annoying.

What you really want are visitors actually coming to your website, and not “hits.” You want people… good quality prospects and leads that are potentially worth money.

One key is “targeting.” It’s to make sure your ad is seen and your website visited by people who are targeted for your offer, eager to learn more about it and willing to pay money to buy it.

THE SOLUTION

Getting web traffic that converts to sales should really be planned on a serious media buying campaign. That’s PPC search traffic, targeted banner display ads, audience targeting on social media, native ads on major news websites, etc. This kind of traffic is sustainable long-term, with trackable and predictable behavior.

The same principles also apply across all of the different platforms. A good advertisement that reaches its target audience on one network can do the same on another network, which makes it scalable. Other forms of traffic like SEO are not scalable, nor are they completely predictable and trackable.

The sooner more small businesses buy into the idea that good traffic is easily obtained by buying it from the right sources and give up the dream of ‘free traffic’ that all want to buy their products, the sooner those businesses will obtain both short-term and long-term profitability.

 

approach

Marketing Is Math (Part 1): Understanding Your AOV

In Part 1 of ‘Marketing Is Math’ explains the importance of knowing and understanding your Average Order Value, or AOV as I’ll refer to for short.

This number is similar to Lifetime Value, except this is the value of the customer on day one of doing business with you. The Order Value is the total amount that a client/customer spends with you at the time of his first transaction.

One of the three pillars in Jay Abraham’s model of how to exponentially grow a business is to ‘increase the size of the transaction’. This should be studied at every level of the business, but the most important transaction size in terms of being able to acquire more customers is the transaction size of the first order.

Is your typical day one transaction size kind of small? It’s going to be difficult to break even on your ad campaigns…

An Advertising Media Buyer's Best Friend
An Advertising Media Buyer’s Best Friend

Consider this example:

XYZ Inc. wants to generate new customers and decides to try information marketing. They create and publish a good quality ebook and sell it for $17 each. The intention of XYZ Inc. is to acquire new buyers into their list to be able to sell to later for a Lifetime Value much higher than $17.

How much can XYZ afford to spend to acquire new customers?

If they keep all costs of fulfillment internally among existing expenses, then we could suppose that as long as XYZ is able to acquire new buyers at $17 per buyer on average, that the campaign is a break even and profits should come from the back end.
Depending on the channel of paid media being used, $17 per new customer may not be enough. In this situation, XYZ has only given themselves the possibility of an Average Order Value (AOV) of $17 per customer. They’re going to have to bid low for traffic and run the risk of the campaign failing rapidly if the average ad cost per new buyer is larger than $17.

How could XYZ Inc. increase the AOV for these new customers?

Option #1: Raise the price of the ebook

I make an ugly face as I say that. As good as the information may be, if it’s only worth $17, it should only cost $17. Price-gouging isn’t a scalable model. Suppose the campaign still doesn’t work for the ebook that costs $27, or even $37 or more? In this option, all you can do is keep gouging your customers until you find the maximum threshold people are still willing to pay. Conversion rates are likely to plummet as the price goes up, which means fewer customers.

Remember that the goal of the campaign isn’t to make money on the front-end. The company’s goal with this campaign is to acquire a lot of new paying customers.

This is why XYZ Inc. should be using Option #2 to increase the size of the transaction…

Option #2: Make irresistible one-time additional offers after checkout

Keep the ebook priced low but as soon as people buy it, pitch them on something much more valuable that’s relevant to these new customers.

Will they need software to be able to use the information in the ebook? Offer it to them.

Is there an online training course that will allow them to reap the maximum benefits from what’s explained in the ebook? Sell it to them right then and there.

The difference between the upsell funnel and price-gouging is that you’re offering MORE VALUE to the customer in the upsell funnel.

HiRes

When people are in ‘buying-mode’ it’s really easy to add on something else to the order. Consider when you go into McDonald’s and you’re asked ‘Would you like fries with that?’ or in Wendy’s I remember being asked ‘Biggie size for $1.00 more?’. By making it easy for people to acquire additional value, you are instantly increasing the size of the average order from your company.

So let’s help out XYZ Inc.

XYZ can immediately boost the average order value by offering an additional or several additional ebooks just after checkout. In this case, we want to be able to charge more than $17 for this additional value, so let’s offer a package deal of SIX more ebooks that all retail for $17 but if they buy right then, they can have all 6 for just $67, $35 off from what the retail price would be.

That’s a good deal, but many will say no.

Don’t give up so easy! If they turn down that offer, offer them the option to choose any 3 of those books for just $47. That’s still less than retail, but not as good of a deal as the first one. The price is lower though, and maybe people didn’t like one or two of the books in the first package. Now they can customize their order and still save.

If they STILL say no, on the next page offer them the chance to choose any ONE additional ebook for $15, still $2.00 off retail and less than they just paid for the first book. If you can’t sell anything additional at less than the front-end offer, this customer just isn’t going to spend any more at the moment and the order value for this customer is going to be strictly for the front-end offer only.

But what do statistics show?

In testing these kinds of funnels, it’s typical for 10-20% of buyers to take the first offer, and 5% of total buyers to take each of the lower offers.

In our example then, we start with an order value of $17. The upsell is $67, and let’s suppose it’s a good market and 15% take it. We can add 15% of the first upsell price to the total order value. $67 x 0.15 = $10.05. The downsell offer is for $47, so let’s assume 5% of the total take that. $47 x 0.05 = $2.35. The final offer of $15 let’s assume 5% take that one, which is only $0.75 additional.

Now our total AOV on day one is $17 + $10.05 + $2.35 + $0.75 = $30.15.

Nearly double what it was going to be, and that’s calculating with REAL statistical numbers. The conversion rate could be higher, and that number could climb considerably by simply adding more valuable products at higher prices in the upsell funnel or by improving the upsell offers to convert better.

Now XYZ Inc. can afford to spend about double what they were able to before to acquire new customers since the AOV is now about double what it would have been without using an upsell funnel.

Understanding what your AOV is and the role it plays in determining your ad budget is essential to any successful direct marketing campaign on paid media channels such as Google Adwords or Facebook.

trust_sign_green_istock_thinkstock

Which Trust Seals Will Improve Your Checkout Conversion Rates?

Recently we researched what our clients could do to improve the checkout rates from their online shopping carts, and the subject of which trust seals to display came up.

Initially, there were differing opinions from all team members, about which trust seal each felt was most important and which should be left off.

There is actually a lot of existing testing on this subject and here’s what we concluded based on our totally non-scientific research.

Based on a study published on ActualInsights.com, the seals that people trust the most are:

1. Paypal Verified
1. Paypal Verified

 

2. Verisign
2. Verisign
3. McAffee Secure
3. McAffee Secure

So if you’re doing any kind of selling online, there’s definitely a benefit in offering Paypal as a checkout option and presenting the seal to generate trust. Include these three as often as you can on your checkout pages.

One of the big conversion gurus on this topic is Eric Graham (the Conversion Doctor) and he strongly advocates the usage of displaying the Hacker Safe seal now owned by McAffee and the Better Business Bureau seal. You can read his full defense of these seals here.

He makes a good case and the best we can say is that it’s worth testing, but every version of your checkout page should keep the big 3 seals mentioned above. Depending on your market, including additional seals could boost conversions.

We have no doubts about the big 3 though, always include those.

Two Checkbox Options On Order Page

Today our team worked on a project where an online membership course has two options to signup. One option is for a one-time payment and the other option is for a monthly recurring payment. The objective was to offer the consumer the option to include or exclude the recurring service with purchase of main front-end product.

There are many ways to do this, but the technical aspect involved depends on how you’re taking payments. In our case, we’re using Office Auto Pilot (Ontraport) order forms, which aren’t exactly shopping carts to have simple options. So we needed a way to change which order form the consumer saw depending on which option he or she chose, this being our checkbox options:

Checkbox Options on Order Page
Checkbox Options on Order Page

For high-quality programmers, this kind of task is usually a piece of cake, but me and the other team member assigned to make this work were determined to find our own way to make it work without having to hire another programmer.

After doing some searching and fiddling around with code for a few hours, we came to this working coding.

We first included a call to javascript code at the top like this:
First Set of Javascript

Then we added some CSS styling to hide the two forms from initial view, identified as #ffl and #noffl, the #noffl being the version of the form without the recurring membership subscription.

Div Styling in CSS

The next set of javascript really defined the functionality, which was to show the #ffl div section if the consumer clicked to ‘Include’ the coaching program and hide it if unchecked, and to show the #noffl div section if the consumer clicked to turn down the recurring coaching program and hide it if unclicked. This code worked for us, with one small bug: if both boxes are checked, it will show the form of whichever was checked second. Since the instructions clearly explain to check just one, however, it felt like a small bug not worth pursuing (due to our own programming limitations…)

Second Javascript Section

The next section begins the actual form code with the check boxes, seen here:

Checkbox Form Code

Note that the form and fieldset tags remain open, so this code is insufficient on its own. The rest must be included.

The next section includes the two versions of the order forms, set to appear/disappear depending on how the boxes are checked.

Hidden Code Elements - Our Forms

I removed the actual order form code as it’s way too long to show here for example sake, but using those identifiers should be good enough for you to do a test on your own to make sure you’ve got the forms displaying correctly depending on which option is checked.

Once those codes are complete, you must include the closing tags for the form and fieldset as seen here:

Closing Tags

The actual order page is for a product called Six Figure Blogging, and this is the way our order page looked when we were done:

Six Figure Blogging Class
Six Figure Blogging Class

Dear Google: Become Compatible with Paypal

Geez it gets really frustrating to try and navigate the internet with my current favorite browser, Google Chrome, but have is ‘crap out’ every time I try to use one of the most trafficked sites in the world: Paypal.

Google Please Work With PaypalIf I could grab a Google employee by the ear and let ’em have it, here’s something somewhat maybe like what I’d say:

Dear Google,

For many years we’ve maintained a symbiotic relationship where I use your tools, and in return, fill the internets with quality content, living up to your ideal of a good clean web. I even started using caching on my websites because that’s what you claim to better, even though it makes me want to shout profanity when I can’t figure out why my website doesn’t update only to have to ‘clean my cache’. I do that for you, Google.

But lately you’re awfully jealous about an old friend of mine, Paypal. I don’t understand why the two of you just can’t get along. I’m also using Google Wallet, but not all vendors accept it, so I still rely heavily on my old friend Paypal for the vast majority of my transactions. But hey, I use Google Wallet for my Android apps, so there’s no need for all this jealousy.

It would go a long way to improve our relationship if you would make just this one little commitment to ‘us’ – make your wonder Google Chrome browser function inside of Paypal the way it’s supposed to. Stop giving me stupid 400 errors that we both know are bogus attempts to make Paypal look bad. You can do it, IE and Firefox have no problem with it, so stop being a brat. 

Until then, however, I will continue SWITCHING TO FIREFOX EVERY DAY just to use Paypal.

Update: Google Chrome has since begun working well with Paypal, several months after publishing this.

SEO Recovery from Google

Today I admit to being pretty satisfied with my own work. I started a new project at the end of March with the pure intention to rank #1 on Google for specific (money-making-related) keyword phrases. I built the website, populated it with good, unique content that I wrote myself, and went to work with the off-page search engine optimization.

SEOI was content with my initial success because I worked my way up first #9, then up step-by-step until I reached #4. I seemed to hit an invisible barrier at #4 for a while, but I continued casually working the way you should (the white hat SEO way) but was disappointed near the end of May when my website completely disappeared from the search results.

At first I was totally p*ssed, but it wasn’t the first time this had happened, so I was like “must be the sandbox, or the panda, or the penguin” or any other vaguely named system Google has implemented to impede the ability of professional SEOs to obtain results.

1) Patience. This was key, you can never lose your head when obstacles appear.

2) Adapt. Don’t desperately go off machine-gunning different strategies in every direction, do a conscious re-evaluation of your SYSTEM and make minor modifications that are sure to improve it. In this case, I removed a large number of backlinks to the website which might appear to be ‘spammy’ for a small, new website. NO reconsideration request was sent to Google.

3) MORE patience. Things take a while to go into effect. Trying to rush results usually slows it down more than it helps. It’s like the guys who jump into the safety lane on the freeway during a traffic jam to try and bypass all the stopped cars. A highway patrol officer often catches you, fines you, and you get slowed down much more than if you had simply been patient and waited for the results to happen naturally.

These activities were enough, because this week Google restored my website back into the rankings, and instead of coming back at #4, I came back at #1.

SUCCESS!

How To Redirect Unwanted Web Traffic

These last couple of weeks we were talking about how to handle unauthorized sharing of the information products our team sells.  These include Blue Collar Millionaire among others.

If you visited that link, you were probably met with a surprise.

That’s because since it’s impossible to stop all sharing, what we decided to do was redirect all traffic that was coming from popular sharing websites. I did the test by redirecting traffic that came from this blog to those product websites, and PRESTO – it works.

If you would like to do something similar, here is the code I added to my .htaccess file. Note that you should only do this if your server is setup to do it correctly and if you know what you’re doing. You can mess your site up pretty quick if you make changes to this file without knowing what you’re doing.

So here’s the code:

RewriteCond %{http_referer} ^http://([^.]+\.)*(tylerellison)\.com
RewriteRule ^$ http://www.youtube.com/watch?v=oHg5SJYRHA0 [R=302,L]

What it does is detect the referring domain, and then redirect the visitor to a URL of my choice, in this case, the unwelcome visitor gets Rick Roll’d!

Don’t ask me anything more about this if it doesn’t work for you, it works for us – and we think it’s hilarious.

 

The 3 Things All Affiliate Marketers Need To Survive Online

Now every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.

There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

 

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing.

Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers.

If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product.

Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.

Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.

Besides, think of the huge paychecks you will be receiving!

Nobody Can Say It’s Tough to Make Money Online

I admit that I get a little irritated when I hear people complaining that making money over the internet is difficult.

Every time I hear that I just think: I can go bid for jobs at Odesk.com, Elance.com and a series of other freelancing websites and have a paid project in a couple of hours, which will be sure payment.

Now, it can be difficult to make thousands of dollars over the internet without doing much work – which is what most people seem to make their only objective.

Easy to Make Money Online
Easy to Make Money Online

I stayed alive in this industry through ups and downs because I never considered myself ‘too good’ to take on a paid project as outsourced labor once in a while.

When money got short I’d take on a job writing articles or doing basic websites. There’s all kinds of other freelance work I could have taken on as well, and nowadays with fiverr.com you can make a few bucks doing all kinds of crazy stuff.

Can you actually do well at fiverr.com?

Don’t you see people that have done a gig a couple thousand times?

fiverrLet’s see, you get paid $4 for each gig – if there are no addons which you can make as expensive as you want practically.

So, if that person has done a gig 1000 times and received $4 for each one.

They’ve made $4000 online, doing little jobs on fiverr.com.

That’s why I guess I get irritated when people tell me that it’s ‘impossible’ to make money online or ‘they’ve tried everything for X years and have never made more than $200 or so’

If your strategy isn’t working to build passive income, take on a project to get ‘active’ income from the work you do until you can find (or buy) a better solution. At least you’re assured a return for your investment in time.

I think to myself so many times: If this person really has spent hundreds of hours ‘working’ this business and hasn’t made any money, I wonder how much they would have made if they’d applied those hours as a freelancer?

The answer is: Quite a bit.

In my opinion, the best way to get going in this business seriously, full time, is to take on enough freelance jobs that you’re rewarded for your time, then invest that money into your own projects which will bring you passive income.

FlippaIf you still have a job and can keep your bills paid with your salary, use your free time to do freelance work, save every penny you make with it, then go to Flippa.com and buy a website with an existing passive income. That way you don’t have to do the hard creative work of the entrepreneur, you just show up as an investor and buy them out.

You can usually buy a website for about a year’s worth of income. So let’s say you want a site that makes $100 per month like clockwork – be prepared to spend $1200 for it (even though you can usually get it for half that)

If you want a website that makes $500 per month, have at least $6000 on hard to buy that income.

Would an extra $500 per month that you didn’t have to work for make a difference in your life?

And what if you could make some minor adjustments to the site to improve its return? Either through more traffic or sales, etc?

A money tree that pumps out $500 per month with little to no effort on your part is definitely worth $5000-$6000

Especially considering that so many people spend that kind of money on stuff that gives NO return for investment (like a used car).

And what if the deal was really good but you didn’t have quite enough for it?

For example, say, I close the deal for $5000 for that $500 per month website but I’ve only got $3000 on hand?

Well, if I have a (moderately low interest) credit card with limit available to cover it, I can use it to get the website, then use the income from the website to pay off the credit debt over the next few months – so technically it still cost you nothing since no out-of-pocket expense was needed to cover the difference. It’ll take you longer to get your ROI – but the crazy thing is that it’s still way faster than investing in real estate or the stock market.

Stock market investors consider a 10% annual return to be good.

With your website you can get a 100% annual return, or even 200% or 500%. It’s crazy isn’t it? So it’s totally worth a little risk with credit if you’ve really got a good deal. (Just be responsible – don’t put off paying that off. You want it back in case you find another one!)

So even if you fail at: affiliate marketing, list building, SEO, web traffic, Google Adsense, whatever etc. – It’s still not fair to say it’s hard to make money online. It may be hard to make money online THE WAY YOU’RE TRYING TO but if that’s the case, give it up and do something that actually makes some cash!